La-Z-Boy Albuquerque - Meta + Google Ads Case Study
Overview
A collaborative storytelling campaign highlighting comfort, care, and community impact through a short-form video partnership between La-Z-Boy and Ronald McDonald House.
Client
La-Z-Boy Albuquerque
Industry
Furniture / Home Comfort
Release
2026
The Challenge
La-Z-Boy Albuquerque needed a paid media strategy capable of maintaining momentum across multiple promotional campaigns while efficiently driving traffic and conversions.
The goal was simple:
- Increase visibility
- Generate qualified traffic
- Capture high-intent conversions
- Maintain consistent campaign performance throughout the quarter
Without a structured campaign cadence, growth opportunities were being left on the table.
Our Strategy
We implemented a full-funnel paid media strategy across Meta and Google Ads focused on:
- Sequential campaign launches with no downtime
- Promotional urgency-driven creative
- Meta traffic acquisition
- Google conversion capture
- Ongoing optimization based on campaign performance data
This allowed awareness campaigns and search intent to work together as one unified system.
Strategic Video Publishing
Rather than running isolated promotions, we developed a sequential campaign structure designed to maintain continuous visibility throughout Q1.
Campaigns were strategically rotated around:
- Seasonal promotions
- Limited-time offers
- Community-focused initiatives
- Trade-in incentives
This created a steady flow of audience engagement while preventing gaps in campaign momentum.
Performance Optimization
Every campaign was monitored and refined using real-time performance data.
We continuously optimized:
- Audience targeting
- Creative performance
- Campaign pacing
- Cost efficiency
- Conversion-focused messaging
This allowed winning campaigns to scale while maintaining efficient acquisition costs across both Meta and Google Ads.
Execution
Element Seven produced a short-form video designed to highlight the collaboration and the impact of the cause.
The creative direction focused on authentic storytelling rather than traditional advertising messaging, allowing the emotional connection behind the partnership to take center stage.
YouTube was selected as the primary distribution platform, providing an opportunity to generate initial audience exposure while also creating a long-term content asset that could be reused in other marketing initiatives.
Campaign Results
Combined Impressions
Landing Page Views
Google Conversions
Average Cost Per Conversion
Meta Ads Performance
Meta successfully scaled visibility while maintaining efficient traffic costs throughout the quarter.
Impressions
Reach
Link Clicks
Link CTR
Google Ads Performance
Search campaigns captured high-intent traffic generated throughout the funnel.
Clicks
Conversions
Conversion Rate
Per Conversion
Campaign Highlights
Search campaigns captured high-intent traffic generated throughout the funnel.
Clearance Campaign - Most Efficient Campaign
Cost Per Landing Page View | 25% below quarter average
Trade-In Days - Highest Engagement
Link CTR | Strong message-market fit
Presidents Day - Highest Volume
Landing Page Views | Largest traffic-driving campaign of Q1
Why This Campaign Matters
This campaign demonstrated how structured paid media execution can create scalable and measurable growth across multiple platforms.
Key takeaways included:
- Consistent campaign coverage maintains momentum
- Time-sensitive promotions outperform evergreen messaging
- Meta and Google Ads work strongest together as a unified funnel
- Smaller campaigns can still outperform when messaging is optimized
- Performance optimization compounds results over time
The result was a repeatable framework capable of generating both awareness and conversions efficiently.
This Growth Is Possible For Your Brand Too
Through a structured content strategy and optimized publishing schedule, Element Seven helped La-Z-Boy Albuquerque strengthen its digital storytelling efforts and expand the visibility of its mission online.
The campaign established a scalable foundation for future content growth, allowing the organization to continue reaching new audiences while inspiring community involvement.