How La-Z-Boy Albuquerque Generated 2.82 Million Impressions
Campaign Results
Combined Impressions
Landing Page Views
Google Conversions
Average Cost Per Conversion
Overview
Element Seven managed an integrated Meta and Google Ads campaign for La-Z-Boy Albuquerque, helping increase brand visibility, drive qualified traffic, and generate measurable conversions through ongoing campaign optimization.
Client
La-Z-Boy Albuquerque
Industry
Furniture / Home Comfort
Release
2026
The Challenge
La-Z-Boy Albuquerque wanted to keep customers engaged throughout the quarter while driving more qualified traffic to its website. The challenge was creating a campaign that stayed active across multiple promotions without losing momentum.
The goal was simple:
- Increase visibility
- Generate qualified traffic
- Capture high-intent conversions
- Maintain consistent campaign performance throughout the quarter
Without a structured campaign cadence, growth opportunities were being left on the table.
Our Strategy
We implemented a full-funnel paid media strategy across Meta and Google Ads focused on:
- Sequential campaign launches with no downtime
- Promotional urgency-driven creative
- Meta traffic acquisition
- Google conversion capture
- Ongoing optimization based on campaign performance data
This allowed awareness campaigns and search intent to work together as one unified system.
Keep Campaigns Running
Launch new promotions before previous ones ended to maintain visibility all quarter.
Reach the Right Audience
Use Meta Ads to build awareness and Google Ads to capture customers actively searching for products.
Improve Performance
Monitor campaign results and make ongoing adjustments to improve efficiency and generate more conversions.
Execution
Throughout the quarter, Element Seven launched and managed multiple Meta and Google Ads campaigns, adjusting creative, targeting, budgets, and messaging as new promotions rolled out.
This kept the campaigns active while continuously improving performance based on real-time results.
Google Ads Performance
Clicks
Conversions
Conversion Rate
Per Conversion
Meta Ads Performance
Impressions
Reach
Link Clicks
Link CTR
Campaign Highlights
Search campaigns captured high-intent traffic generated throughout the funnel.
Clearance Campaign - Most Efficient Campaign
Cost Per Landing Page View | 25% below quarter average
Trade-In Days - Highest Engagement
Link CTR | Strong message-market fit
Presidents Day - Highest Volume
Landing Page Views | Largest traffic-driving campaign of Q1
Why This Campaign Matters
By combining Meta and Google Ads into one coordinated strategy, La-Z-Boy Albuquerque maintained visibility throughout the quarter, generated qualified traffic, and converted more visitors into customers. The campaign also created a repeatable advertising framework that can continue supporting future promotions.
This Growth Is Possible For Your Brand Too
Through a structured content strategy and optimized publishing schedule, Element Seven helped La-Z-Boy Albuquerque strengthen its digital storytelling efforts and expand the visibility of its mission online.
The campaign established a scalable foundation for future content growth, allowing the organization to continue reaching new audiences while inspiring community involvement.